Kristin Ess Sulfate Free Purple Shampoo, Tones Brassiness for Blonde Brunette Hair - 10 fl oz

Retail Value: $11.99

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I wanted to create a purple shampoo that was great for toning blondes brunettes, that was also sulfate-free... Ive always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair. Toning time! How to: 1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm. 2. Apply to wet hair, massaging into the scalp to create a rich lather. 3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min). 4. Rinse well and follow with conditioner or a hydrating mask. Tip: Once your hair is toned, pause on using unt

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Location: Lewisville, TX

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